The Pretenders Go Green, Literally

The Pretenders ninth studio album, Break Up The Concrete, will have a limited run of ecologically-friendly packaging with handmade seed paper starting on the album’s release date of October 7. This paper can be planted and, with care, may sprout in 1 to 4 weeks.

The paper used on this plantable run, and the paper for subsequent non-plantable runs of the CD and vinyl configuration, has all been certified by the FSC, an independent, non-governmental, not for profit organization established to promote the responsible management of the world’s forests. The vinyl version of the album, to be released on September 23, is two 10″ discs with a gatefold, die-cut to shape and debossed with concrete texture with a full Album CD in Mini Jacket

The ecological packaging should come as no surprise to anyone who has followed the career of the Pretenders front woman Chrissie Hynde, who has always been on the forefront of ecological issues and humane treatment of animals.

The Pretenders: website | myspace | preorder Break Up The Concrete



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