The Free Yr Radio campaign (we covered it last fall), created by Toyota Yaris and Urban Outfitters to generate awareness and support for partner independent radio stations, have announced three additional concert dates that will benefit independent radio stations in San Francisco, Costa Mesa, and Miami.
Hosted by each partner station, the upcoming Free Yr Radio concerts are free to the public and include:
San Francisco // KUSF (link)
Wednesday, September 24 – 7 p.m.
@ Urban Outfitters
80 Powell St, San Francisco
King Khan and Friends
Costa Mesa // KUCI (link)
Saturday, September 27 – 7 p.m.
@ Urban Outfitters at The Lab
2930 Bristol St., Costa Mesa, CA
Miami // WVUM (link)
Monday, October 6 – 8 p.m.
@ Urban Outfitters
653 Collins Ave., Miami Beach
King Khan, Jamie Lidell and The Walkmen join previously-announced Free Yr Radio 2008 artists White Williams, !!!, Mudhoney, No Age, Yeasayer, Secret Machines, Dan Deacon and Tokyo Police Club.
Each aspect of the Free Yr Radio campaign is designed to give partner independent stations tools to build awareness and help raise additional funds from their listener communities. Partner stations co-host concerts as a means to increase exposure, introduce themselves to new listeners, and generate support.
The campaign also features a vehicle sweepstakes that enables stations to award a brand new Yaris to one listener during their fundraising or awareness-boosting activities. The final component of the Free Yr Radio campaign is the benefit compilation album. Slated for release in late summer, this year’s compilation will feature tracks donated by participating bands and other artists interested in the mission to support independent radio. All proceeds from the album are divided equally among the participating stations.
All Free Yr Radio concerts are free of charge, though show-goers must print and present an e-ticket available through Free Yr Radio’s website for entry. Guests will be admitted until the venue is full. This year’s Free Yr Radio concert series will run from May through October. Details about more of the upcoming concerts—including participating bands and cities—will be announced in the coming months.
Free Yr Radio: website