The Free Yr Radio campaign (which we unwittingly covered last fall), created by Toyota Yaris and Urban Outfitters to generate awareness and support for partner independent radio stations, have announced three additional concert dates that will benefit independent radio stations in Philadelphia, Omaha, and Salt Lake City.
Hosted by each partner station, the upcoming Free Yr Radio concerts are free to the public and include:
Philadelphia // WPRB (link)
Tuesday, August 12 – 7 p.m.
@ Urban Outfitters
110 S. 36th St., Philadelphia, PA.
DJ Dave P with The Secret Machines
Omaha // KIWR (link)
Sunday, September 7 – 8 p.m.
@ Slowdown, next door to the Urban Outfitters
745 N 14th St., Omaha, NE.
Salt Lake City // KRCL (link)
Wednesday, September 24 – time tbd
@ Urban Outfitters
12 S. 400 W. St., Salt Lake City, UT.
Tokyo Police Club
Secret Machines, Dan Deacon and Tokyo Police Club join previously-announced Free Yr Radio 2008 artists White Williams, !!!, Mudhoney, No Age and Yeasayer.
Each aspect of the Free Yr Radio campaign is designed to give partner independent stations tools to build awareness and help raise additional funds from their listener communities. Partner stations co-host concerts as a means to increase exposure, introduce themselves to new listeners, and generate support.
The campaign also features a vehicle sweepstakes that enables stations to award a brand new Yaris to one listener during their fundraising or awareness-boosting activities. The final component of the Free Yr Radio campaign is the benefit compilation album. Slated for release in late summer, this year’s compilation will feature tracks donated by participating bands and other artists interested in the mission to support independent radio. All proceeds from the album are divided equally among the participating stations.
All Free Yr Radio concerts are free of charge, though show-goers must print and present an e-ticket available through Free Yr Radio’s website for entry. Guests will be admitted until the venue is full. This year’s Free Yr Radio concert series will run from May through October. Details about more of the upcoming concerts—including participating bands and cities—will be announced in the coming months.
Tonight, Yeasayer will be playing in the Urban Outfitters located at 3006 Hennepin Ave. S., Minneapolis, MN. at 7 p.m. to benefit KMCP The Current.
Free Yr Radio: website