On July 23rd at 10:30PM, MTV will unleash its newest reality series “Buzzin'” featuring Shwayze and friend/producer Cisco Adler (best known for dating ‘It’ girl Mischa Barton) along with tour manager Warren Gumpel and their manager and head of Suretone Records, Jordan Schur.
Showcasing the long road from the trailer park to the top of the charts, “Buzzin'” follows the unlikely pair – Shwayze, the self-described “only black kid in Malibu” and Cisco, the seasoned singer/producer and regular tabloid bad boy – and their crew as their path to stardom hits all the twists, turns and bumps along the way.
The music and madness get underway as the boys and their fresh Cali sound get ready to debut their self-titled album on August 19th and as their first single, “Buzzin'” continues to climb the charts. Trying to keep them on track is their tough manager and label honcho, Jordan Schur who has taken acts like Ashlee Simpson and Limp Bizkit all the way to the top (dropping these names doesn’t bode well for Shwazye’s future — think backlash and eminent failure, and maybe a pregnancy by Pete Wentz ).
The first episode will be available for free on instant release on iTunes, Xbox Live and Amazon for a week beginning July 15th. All eight episodes will be available on instant release the day after their on-air premiere. Fans will also be able to feel the buzz at http://www.buzzin.mtv.com with exclusive trailers and extended scenes from each episode shot by the cast on their vlog cameras, cast bios and pictures, sneak peaks of Shwayze’s new music video and exclusive performance footage of songs from the new album, including their TRL performance. Viewers can also get personal with the cast and create their very own Buzzin’ profile through IamOnMTV.